WRITER: Carey DeVuono
CLIENT: Traveling Chef
3-Part Direct Mail Post Card

WEEK 1 DIRECT MAIL POST CARD
Torn From Tales of Suburbia
Elisabeth’s Story - Part 1

Elisabeth arrived home at the end of another long day at the office.
Her job was very fulfilling, but also very tiring. If only it could feed her!

The children were there waiting, and her husband would be home shortly.
"Time to feed the family," she thought with dread.

Elisabeth walked slowly into the kitchen trying to get up the nerve to open
the refrigerator door. She opened the door, and as Elisabeth peered into the
refrigerator, suddenly she let loose with a blood-curdling scream because ...

Join us next week for
Part 2 of Elisabeth’s Story
Torn From The Tales Of Suburbia


WEEK 2 DIRECT MAIL POST CARD
Torn From Tales of Suburbia
Elisabeth’s Story - Part 2

... suddenly, Elisabeth let loose a blood-curdling scream because ...

As usual, there was nothing good, nothing nutrional, nothing at all for
her family to eat for dinner. No one had done the shopping! There was so
little time, what with her job, her husband’s job, the children’s schoolwork
and activies; who had time to shop for dinner, to even think about food and
proper nutrition?

"Oh, if only I could be delivered from this never-ending battle," Elisabeth
cried out to the gods, "Is there no answer to my prayer?"

Suddenly, there was a knock at the door. Elisabeth opened the door to reveal ...

Join us next week for
Part 3 of Elisabeth’s Story
Torn From The Tales Of Suburbia


WEEK 3 DIRECT MAIL POST CARD
Torn From Tales of Suburbia
Elisabeth’s Story - Part 3

... there was a knock at the door. Elisabeth opened the door to reveal ...

... The Traveling Chef!

"Who are you," asked Elisabeth.

"I’m your Traveling Chef. My job is to come to your house and prepare
a week’s worth of delicious, nutritious meals for you and your family."

"They’re delicious and nutritious? That sounds wonderful!" said Elisabeth.
But then, suddenly suspicious, she asked, "And what do I have to do?"

"All you have to do," said the Traveling Chef, "Is let me do all the work.
You just come home each night, put on your most comfortable clothes,
and then heat up a delicious, nutritious dinner for you and your family.
It’s that simple!"

"Where do I sign?" asked Elisabeth.

To find out where to sign, call
The Traveling Chef
972.000.0000
Dinner Is Served