WRITER: Carey DeVuono
CLIENT: Toyota Of Irving
PRODUCER: Carey DeVuono
:60 Radio Spot
2 Talent ( Radio Station DJ Lisa; Radio Station Newsman, Christopher )
"Drive In, Cruise Out"


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LISA: Christopher, have you heard the news about that car dealer in Irving, the one with the great prices, great values, great everything?

CHRISTOPHER: Of course I’ve heard the news, I’m the news guy. When there’s news, I’m the one they call. I get the news first. Do I ask you if you’ve heard the song?

LISA: So then you know about Toyota Of Irving?

CHRISTOPHER: Yeah, they’re giving away free cruises.

LISA: Why haven’t you reported this news?

CHRISTOPHER: I was out car shopping.

LISA: So it’s true? If you buy a car from Toyota Of Irving you get a free cruise?

CHRISTOPHER: That’s what we’re hearing. According to the news flash people are reporting that when they bought a car at Toyota Of Irving they received a free cruise.

LISA: This is so unbearably awesome. Who gives away free cruises?

CHRISTOPHER: We have our best people working on this story, Lisa, and apparently Toyota Of Irving is celebrating thirty-one years in the metroplex, thirty-one years of the best deals in town, the best cars, the best service, the best everything.

LISA: Wow, that is so cool.

CHRISTOPHER: It’s cool like an ocean breeze, Lisa. Get yourself a car, any car, from Toyota Of Irving, and you get yourself a free cruise. And maybe a bit o’ romance.

LISA: Ooo, Christopher.

CHRISTOPHER: Drive in, cruise out. Toyota Of Irving, they’re the best ride around.